A sneak peek of the Coca-Cola truck has been released – and fans are already buzzing.
The Christmas Truck Tour is set to return in 2023, with families gearing up to get out and catch a glimpse of the iconic articulated lorry. A true sign that Christmas is around the corner, the red truck is iconic – however, no locations for the tour have been released yet.
Coca-Cola released a teaser on X, the social media platform previously known as Twitter, to start getting its loyalists excited. And it seems to have worked.
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There, we've said it. The big C word has been defrosted for another season and you can keep up to date with Christmas here
For many, the offering of Coca-Cola Zero Sugar, Diet Coke or Coca-Cola Classic to fans from the famous fairy-light-adorned vehicle is a sure sign that Christmas is coming. Last year, the tour started at Bluewater Shopping Centre in Dartford, Kent, before going across to Sainsbury's in east London’s Beckton where it spent the weekend. From there it moved on, making it to Belfast and beyond.
According to BirminghamLive one person, called Tim and clearly buzzing to find out where they could catch a glimpse of the truck, replied to the post on X asking: “Hey @CocaCola_GB is there going to be a truck Christmas tour this year?"
The massive drink firm then replied saying: "Hi Tim! We can confirm there will be a Truck Tour this year however our team are still finalizing the details so keep an eye on our socials for updates. Thanks The Coca-Cola Team."
Twitter user Liam Fitz commented: "Fingers crossed the truck visits #Liverpool this year. I love seeing it and it hasn’t been for a few years!"
People take the truck seriously. A Facebook group called Christmas 2023 Coca-Cola Truck Tour has 26k members in it at the time of writing.
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